The technological boom that Egypt has witnessed during the past two years requires a modern and advanced technological infrastructure to keep pace with the increase in use and support the state’s plan for digital transformation. Cloud and smart city services.
Hazem Metwally, CEO of Etisalat Misr, presented the company’s directions for the coming period in innovative technical activities, and the text of the dialogue.
What is your vision towards the significant increase in the use of technology? How does the company benefit from the explosive growth in this field?
Metwally: Etisalat Misr, as the first integrated digital operator in the Egyptian market, possesses modern and influential tools in the technology industry, and we started using these tools to create innovative products for corporate and individual customers that suit their needs and continuous aspirations.
He added: Therefore, Etisalat Misr was one of the first companies ready to receive this growth in demand for services thanks to the innovative solutions we provide to companies and individuals, and despite the impact of the company’s revenues, like many sectors, due to the decline in voice call services due to the presence of customers in their homes, as well as the decline in roaming services due to The travel movement stopped, in contrast, the volume of data transfer usage doubled, which contributed to the company achieving positive indicators and achieving good growth rates.
The state’s plan towards digital transformation imposes new requirements in terms of quality and the level of services provided.. How is the company working to develop this?
Metwally: Yes, the state’s plan towards digital transformation has imposed new requirements, and therefore we are working in Etisalat Egypt to increase the volume of our business in the Egyptian market to support and develop infrastructure and improve the quality of the network and its digital services to keep pace with the digital transformation plan and the developments imposed by the Corona pandemic, with investments ranging from 5 and 5.5 billion pounds during 2022 to support investment in future technologies; Such as the Internet of Things, artificial intelligence, cloud computing, and smart city services.
Etisalat has a strong network infrastructure and the number of our stations exceeds 8000 booster stations and we are working to increase them to keep pace with the growth in use, and the expansion of data transmission services depends on pumping more investments in preparing the infrastructure in order to expand coverage and provide fast and quality services with efficiency in light of marketing policies Companies and their competition in prices and quality of services provided.
What new is expected to be provided by the company in 2022 to its customers?
Metwally: Our strategy, during 2022, is based on continuing to improve and develop our services, and support investment in future technologies; such as the Internet of Things, artificial intelligence, cloud computing, and smart city services; Where we rely on long-term planning for investments, achieving the highest return on investment, while carrying out the necessary and periodic maintenance of the network in order to accommodate all operations and the increasing demand. We are moving with serious and steady steps towards digitizing the customer journey with the company in order to facilitate the customer experience as much as possible.
He said: We have been able to achieve a digital transformation in all our services by a large percentage, in light of Etisalat Misr’s keenness to meet the needs of its various customers by relying on the latest technology and innovative ideas, especially that the company has capabilities that qualify it to provide these services through the latest technology and the best infrastructure, and it also has Etisalat is the latest network in the Egyptian market equipped with the latest technology, and the company has provided smart solutions and modern applications in conjunction with the group’s other markets.
Were the company’s expectations during 2022 affected by the economic conditions that occurred due to the pandemic and inflation?
Metwally: The past period has witnessed a significant increase in the rates of use and growth of data transmission through mobile networks. The expansion of data transmission services depends on pumping more investments in preparing the infrastructure in order to expand coverage, provide fast services with high quality and efficiency, and develop networks, in addition to expanding the company’s activities in The data transmission sector, supporting investment, research and development in future technologies such as the Internet of Things and artificial intelligence.