Marketing is a management process aimed at introducing customers to services and goods. It depends on achieving four elements; It is identifying products, setting prices for them, choosing the appropriate method for reaching customers, and formulating a strategy that contributes to promoting them. Marketing is also known as a set of actions that promote the sale of products in the market. Another definition of marketing is that it is advertising that contributes to clarifying the nature of goods, and then transferring them from the producer to the buyer after selling them.
Best Marketing Methods
There are methods that help in the success of marketing, and the following are a group of the best ones:
Advertising: It is one of the oldest means of marketing, and it is considered one of the most important marketing methods. A large financial budget is allocated to it in promoting goods and services, and advertising is used in marketing by relying on two methods, namely:
Interior advertising design: that is, a specialized advertising department designs advertisements for the company’s products and services.
The use of advertising companies: This method is considered the most applicable; It is dealing with companies specializing in advertising in order to support the advertising process in media outlets, such as newspapers, television, and others.
Public Relations: A set of means used to deal with the public, and it is considered one of the important strategies for all types of companies, large and small. Public relations depends on many different methods to reach customers, including media messages that contain data about the company, its products, its brand, and other information that contributes to customers getting the advertised products.
Sales: One of the best methods used in marketing; Sales methods and strategies differ between companies in commercial markets, but when sales are distinguished by their quality and efficiency among customers, this contributes to their transformation into a marketing method, which leads to its adoption as a means of interactive promotion for companies.
Digital means: One of the modern methods of marketing, and it depends mainly on the Internet, and interactive digital methods, the most important of which are e-mail, digital ads, and promotional campaigns. The means of marketing using the Internet are distinguished by their acceptable prices among small companies, and help to provide a lot of modern media, such as social sites.
Factors affecting marketing
Marketing is one of the activities that seek to take care of people’s needs in order to work to provide them, and there are a number of factors affecting it, the most important of which are: Needs: are the things that a person feels lacking and uncomfortable with because of not obtaining them, and they may be primary or social needs, Therefore, the individual seeks to try to provide it, which leads to its transformation into desires.
Desires: They are the form into which human needs are transformed, and depend on a set of individual, social and cultural influences, and a person seeks to find ways to help him achieve his desires.
Demands: It is a person’s request to obtain a need and a desire, and here comes the role of marketing in providing the means to achieve these needs; According to the financial capabilities of the person that helps him to convert his desires into requests.
Products: are all services or goods that are marketed, and help satisfy the desires and needs of individuals, and product owners must provide all goods that contribute to providing all people’s needs.
Exchange: is to achieve the goal of the marketing process in linking the owners of products and individuals, so the individual gets the product he wants in exchange for providing something of value, and often an amount of money.
Marketing characteristics
Marketing is characterized by a set of characteristics, including the following: Marketing is a human activity, and seeks to provide the needs of consumers and buyers of services and goods; To be presented to them at the right place and time with high quality and acceptable prices.
Consumers are the controlling tool in private marketing in companies and organizations.
Consumers are the controlling tool in private marketing in companies and organizations. Marketing achieves the benefit of ownership for individuals through its contribution to the production of a range of goods and services. Marketing works to present a set of ideas that contribute to attracting customers to obtain the products associated with the marketing plan. Marketing is keen to achieve the best interaction with the surrounding environment.
