The IDA Gold Award-winning RX sets modern standards in luxury and technology and heads to Saudi Arabia in early 2024.
Riyadh, Kingdom of Saudi Arabia, November 12, 2023
In a stunning display of automotive innovation, EXEED wowed audiences at the Geneva International Motor Show last month, on October 5, unveiling the much-anticipated RX 2.0 concept. The RX is a notable addition to the EXEED lineup this year; It amazed attendees and critics alike with its advanced design and state-of-the-art technology.
The International Design Award (IDA) honored its exceptional design with the prestigious Gold Award, cementing its position as a true icon of luxury and beauty.
During his opening remarks, Zhao Xin, CEO of EXEED International, emphasized the brand’s founding principles of exploration and innovation, saying: “EXEED, at its core, aims to push boundaries and embrace the spirit of exploration. It is about daring to challenge and constantly striving for more.” Exploration is in our DNA, which pushes us to new heights with advanced products.”
Not only has EXEED expanded into eight diverse markets, it has excelled in delivering unparalleled excellence, positively impacting 180,000 users worldwide, and their commitment extends beyond just expansion, with a focus on providing an excellent experience that goes beyond vehicles itself.
Shen emphasized: “EXEED has created a brand with a high profile, emphasizing the luxury experience. Our goal is not only to provide our customers with a technologically advanced and safe vehicle, but also a brand image and an excellent experience throughout the journey.”
Innovative design and technology
Lead designer, Peter John Matkin, took the stage to highlight the design aesthetics and technology built into the. . The RX’s standout feature is the ‘∑’ shaped headlights, which are communicated through the language of intelligent lighting. This pioneering design philosophy earned the RX a Gold Award at the 2023 IDA competition.
The car’s design adheres to the golden ratio of 0.618, embodying elegance and contributing to fast acceleration with a low wind resistance coefficient of 0.326. The RX is distinguished from other SUVs, equipped with modern technology such as CDC suspension system, SS system, and HDS system. RX offers a unique driving experience.
CDC suspension system, which ensures adaptation to any road condition, providing a smooth and comfortable ride.
The SS system turns the cabin into a personal shelter, while the HDS system ensures solid power delivery.
Peter John Matkin noted that the CDC system provides a significant 36% increase in user comfort, providing an improvement in performance during various driving scenarios, including the start of a trip, when stopping, or cruising, even in difficult road conditions.
Intelligent all-wheel drive system and “Power Train” system
The RX’s Intelligent All-Wheel Drive (AWD) system offers seven drive modes, suited to varying driving styles and preferences.
The 2.0 engine, which has 265 horsepower, enables the RX to accelerate from 0 to 100 kilometers per hour in just 7.9 seconds.
Safety is a top priority in every aspect of the EXEED design philosophy.
The RX features 8 airbags and 21 Advanced Driver Assistance Systems (ADAS) providing a sweeping 540-degree panoramic view of the surrounding environment, eliminating blind spots.
In addition to performance, the RX offers innovative amenities such as an AI NF smart card key, fragrance systems, climate control system, six-way adjustable seats, and a Jeep Equipment Control System.
Sony’s 14-speaker headrest audio system further enhances the driving experience.
Looking to the future
EXEED’s expansion into the Middle East in 2022 has seen rapid growth, resulting in a presence in countries such as Saudi Arabia, Qatar and Iraq, and EXEED remains dedicated to connecting with users in the Middle East in innovative ways, heralding an exciting future for EXEED RX in the region.
In addition, the introduction of the RX model in the Kingdom of Saudi Arabia is an important and prominent step in expanding the brand in the region, and the public launch of the stylish and innovative RX is expected to take place in the Kingdom at the beginning of 2024, heralding an unveiling that will captivate car enthusiasts and set standards. New to stand out in the Saudi market.
With the EXEED RX highlighted in this diverse context, the company remains committed to providing not only innovative automotive technology, but also offering a luxurious and immersive driving experience to the discerning audience in the Kingdom of Saudi Arabia.
